Khairul Norady

Product design, UI / UX, front-end development

I'm a designer who builds digital products with a penchant for leading edge technology. I love experimenting with trends in design and development. I'm adamant about (in)validating assumptions, unravelling problems with creative solutions, and creating transformative digital experiences for the users.

Selected work

Mercy Relief

To commemorate their upcoming 25th anniversary, Mercy Relief, a Singapore-based disaster relief agency sought for a refreshed look to engage with new prospective corporate partners and donors.

Mod Macs

In pursuit of managing their daily requests for diagnosis, Mod Macs seek to digitally replicate the problem discovery and diagnostic process for their customers.

Coming soon


An event management platform that aims to provide small event organisers with a faster, easier and more affordable way to sell tickets with an immediate payout.

Read case study

Tools of trade

Discovery workshops

Co-creating personas, customer journeys, experience maps

Defining opportunity areas, brainstorming solutions and prioritising features together

User research

Designing surveys, user interviews, observational studies

Incorporating analytics and insight from user research

Usability testing

Usability testing, heuristic evaluation

Setting up usability labs, writing testing scenarios and scripts, executing testing sessions

Information architecture

Card sorting, content audit

Crafting a content strategy, defining content hierarchy, creating sitemaps, and testing the IA

Wireframing and prototyping

Creating sketches, wireframes, prototypes

Working through paper sketches to digital click-throughs using Sketch, Axure RP, and InVision


Available for freelance work. You can email me for any potential collaboration, work opportunity, or simply say hello on Messenger.